🧚🏻♀️ Travel creator and full time SWE, Angelina Suwoto
asianfound.substack.com
Happy Thursday! When designing this newsletter, I decided to cover both founders and creators. Despite their apparent differences, founders and creators share one crucial trait: both are entrepreneurial and rely on brand building. Content creators create value by how they brand themselves to the public. Startups create value through how they brand and market their product to investors and customers. Let's consider NFTs, where founders are creators – these digital assets exploded in popularity because their founders promoted narratives around each collection despite each piece having no intrinsic value (Bored Ape Yacht Club is now valued at over $1B). Many modern companies are bringing in community managers to produce content on social media, such as memes, Discord groups, and more. The primary goal is not necessarily to increase sales, but to build a digital community around the company. Many Gen Z startup founders are even using Twitter and TikTok to build up a personal brand. Likewise, content creators work in the same way to build up a fanbase. Although founders and creators occupy very different spaces, there’s a lot to be learned from both.
🧚🏻♀️ Travel creator and full time SWE, Angelina Suwoto
🧚🏻♀️ Travel creator and full time SWE…
🧚🏻♀️ Travel creator and full time SWE, Angelina Suwoto
Happy Thursday! When designing this newsletter, I decided to cover both founders and creators. Despite their apparent differences, founders and creators share one crucial trait: both are entrepreneurial and rely on brand building. Content creators create value by how they brand themselves to the public. Startups create value through how they brand and market their product to investors and customers. Let's consider NFTs, where founders are creators – these digital assets exploded in popularity because their founders promoted narratives around each collection despite each piece having no intrinsic value (Bored Ape Yacht Club is now valued at over $1B). Many modern companies are bringing in community managers to produce content on social media, such as memes, Discord groups, and more. The primary goal is not necessarily to increase sales, but to build a digital community around the company. Many Gen Z startup founders are even using Twitter and TikTok to build up a personal brand. Likewise, content creators work in the same way to build up a fanbase. Although founders and creators occupy very different spaces, there’s a lot to be learned from both.