❤️🔥 Period movement social entrepreneur and TikTok creator (3M+), Nadya Okamoto
asianfound.substack.com
Happy Thursday! This week’s big word is purpose. In 2016, entrepreneur Aaron Hurst predicted the emergence of the purpose economy in which businesses must define their BIG WHY to survive. Gen Z takes this one step further: a business cannot merely define, but must also publicly vocalize their stance. Polarization is ok, silence is not. Authenticity is important, but action is key. Hence, why 49% of Gen Z will work for a purpose-driven company for 20% lower salary and why Ben & Jerry’s dedicates 7.5% of pretax earnings to voting rights, racial justice, LGBTQ+ rights, climate justice, campaign reform, etc. (all plainly displayed on their website and Twitter account).
❤️🔥 Period movement social entrepreneur and TikTok creator (3M+), Nadya Okamoto
❤️🔥 Period movement social entrepreneur and…
❤️🔥 Period movement social entrepreneur and TikTok creator (3M+), Nadya Okamoto
Happy Thursday! This week’s big word is purpose. In 2016, entrepreneur Aaron Hurst predicted the emergence of the purpose economy in which businesses must define their BIG WHY to survive. Gen Z takes this one step further: a business cannot merely define, but must also publicly vocalize their stance. Polarization is ok, silence is not. Authenticity is important, but action is key. Hence, why 49% of Gen Z will work for a purpose-driven company for 20% lower salary and why Ben & Jerry’s dedicates 7.5% of pretax earnings to voting rights, racial justice, LGBTQ+ rights, climate justice, campaign reform, etc. (all plainly displayed on their website and Twitter account).